Could you be losing sales dollars?

Most likely, you are already successful in selling- you’re comfortable with your performance so far. But could it be that you are missing out on even more dollars by not noticing the power of the female purse?

Futurists are screaming at us to notice the changing patterns in spending over the past decade and yet most salespeople and marketers continue to focus on  males in the 18 to 30 somethings!

LISTEN!  “The times they are are changing” ….women today are responsible for the purchase of over 80% of all consumer goods, including big ticket items. Women not only have spending power for the home, but as owners of over 30% of all businesses are now the corporate spenders…48% of stock market investors are  women. While it may still look like men are the buyers of many items, it is in fact the female in the family or office that decides what to buy.